New Delhi: Chief minister Rekha Gupta discussed the month-long city-wide cleanliness campaign with ministers and senior civic officials at Civic Centre on Tuesday. The campaign will start from Aug 1.Gupta said, “For the first time, agencies like MCD, PWD, Delhi Police and others are working together in full coordination…The first two days of the drive will focus on schools, hospitals and offices. Each Saturday and Sunday, efforts will be targeted at unauthorised colonies and JJ clusters. Special clean-up drives are planned at Yamuna ghats on Aug 14, 21 and 28, while the Ring Road will be cleaned on Aug 29 and 31.“She said that Rs 5 crore was allocated to the civic body for this campaign. To encourage community participation, she also announced incentives, including Rs 25 lakh for the best-performing resident welfare association, and Rs 15 lakh and Rs 10 lakh for the second and third positions, respectively.Urban development minister Ashish Sood stressed that cleanliness must not be limited to VIP zones. “The real soul of Delhi resides in JJ clusters and unauthorised colonies. For decades, these areas were deprived of cleanliness and dignity – as if it were a privilege of the rich. This drive will change that narrative,” he claimed.Mayor Raja Iqbal Singh said that this campaign was not just a cleanliness drive but was also a collective effort to establish Delhi as a beautiful, healthy and dignified capital.